How do you coordinate your sales effort? Do you know how much work is in the pipeline and what stage it's at? Do you know how much business has been 'closed and won', how much business is at the negotiation stage or even how much business you went after but didn't win? Do you know which of your sales efforts reap the best rewards? Cold calling? Referrals? PR? Trade show?

When a customer calls how do you decide how to deal with the request and how do you assign it to someone and track its progress?

If your answer to the above is along the lines of 'on a wing and prayer' then we have the solution. The technical buzzword is CRM or Customer Relationship Management. Web based CRM software can help you to manage your sales effort and give you some key indicators as to how well you are doing. It will show you in clear and unambiguous terms what's working and what isn't and at the click of a mouse you will be able to see your revenue streams as they develop.

Click4operator specialise in helping companies use smart web technology effectively. Call us today on +91 9845165512 for an informal chat or to arrange a free one hour consultation. You can also email us at